ATNU — From niche sports brand → to +498% growth and retail expansion

When Mark, founder of ATNU, partnered with us, his goal was clear: turn ATNU into a market leader in sports nutrition, in one of the most competitive categories.

Just months later, ATNU wasn’t just growing online — it was stocked in Normal and other major retailers.

What We Did

1. Aligned strategy with ambition
Mapped out goals with the founder, building a growth plan beyond B2C.

2. Market expansion
ICP analysis revealed ATNU’s products appealed not only to athletes but to a much wider mass-market audience.

3. Rebuilt the webshop for scale
Brand appeal + ultra-simple UX = conversion rate lift from day one. 4. Content engine Scripts and creatives designed for:

• Warm audiences (quick wins)

• Cold audiences (introducing the brand and need)

5. Funnel testing & optimization
Launched campaigns across Meta & TikTok, testing traffic to multiple funnel stages. Within days we had clear winners and scaled them aggressively.

Results

🚀 +498% growth
👥 +1100% traffic & sessions
🛒 +43% conversion rate
🏪 Retail expansion: stocked in Normal & major resellers

Founder Testimonial (excerpt)

"What I appreciate most is their all-in-one expertise: marketing, CRO, content, strategy. They answer within minutes, every day. It feels like having a full in-house team. I can only give them my highest recommendation."