Daniel Wellington

Services

Campaign Restructuring

Campaign Restructuring

Campaign Restructuring

Keyword Optimization

Keyword Optimization

Keyword Optimization

Data-Driven Advertising

Data-Driven Advertising

Data-Driven Advertising

Challenges

  • High ACOS levels, negatively impacting profitability.

  • No clear campaign structure, leading to inefficient bidding and low keyword precision.

  • Limited strategy for identifying profitable keywords and optimizing ad spend.

  • Difficulty balancing sales growth with cost-effective advertising.


Results

  • 60% reduction in ACOS, significantly improving profitability and ad efficiency.

  • 14% increase in sales, despite reduced ad spend.

  • 13% increase in CTR, proving higher ad quality and stronger customer engagement.

  • Data-driven, SKU-specific ad optimization for improved precision and scalability.

  • Refined campaign structures enabled more effective bidding and keyword targeting.

  • Daily bid, keyword, and campaign optimizations ensured continuous improvements and long-term profitability.


Key Takeaway

Through data-driven ad optimization and structured campaign management, Daniel Wellington achieved both higher sales and improved profitability — cutting ACOS in half while simultaneously boosting CTR and revenue.

‹ ZlideOn

Sneakerstreet — +398% Growth & +368% Net Profit in One Year ›