From zero to 18.5M DKK in 24 months

“They don’t just buy ads — they run the business with you. We broke records year after year and grew 225% YoY while protecting margins.”

— Lisa, Co-founder, By Livi

Full testimonial below

(Q1 2022 → Q1 2024)

• Category: DTC jewelry (crowded, promo-heavy, fast-moving trends)

• Starting point: 0 revenue, no site, no content engine, no paid stack

• Ambition: Become a top DTC brand worn by women across Denmark — fast — without trashing brand or margins

What we built (the growth system)

1) Brand-true store that converts (Web + CRO)

• UX built from ICP insights (visual hierarchy, lifestyle integration on PDPs, friction-free checkout)

• Early CRO baselines: PDP layout tests, social proof placement, benefit-led copy on variant selectors, post-purchase upsell widgets

• Outcome: higher ATC→Checkout progression and faster time-to-first-purchase

2) Content & creator engine (Paid + Organic)

• Storyboards mapped to awareness levels (hook → desire → proof → action)

• Mixed shoots: creators, micro-influencers, lifestyle + product inserts from the same sessions

• Cadence: weekly creative drops, 10–20 variants/test, systematic naming, learnings logged

• What won: “everyday styling” UGC, gifting hooks, stackable looks, mini-bundles, limited drops

3) Multi-channel scale (Meta, TikTok, Snap, Google)

• Meta as profit center (prospecting + robust retargeting stacks)

• TikTok/Snap as culture + incremental reach (spark ads, creator whitelisting)

• Google for capture (PMax + branded/non-branded exacts), fed by paid-social demand

• Typical budget mix at scale (illustrative): ~55–65% Meta / 15–25% TikTok / 5–10% Snap / 10–15% Google

4) Offers that don’t devalue the brand

• Value framing > discount addiction (bundle logic, styling sets, shipping thresholds)

• AOV levers: complementary add-ons, limited-time sets, post-purchase upsells

5) Retention & LTV (Email/SMS + Post-Purchase)

• Welcome, first-to-second order, category-specific flows, back-in-stock triggers

• Tailored landing pages for reactivation cohorts

• Result: +44% LTV lift in the first week post-launch across prior-period cohorts

6) Ops support (so scale doesn’t stall)

• Sellout risk → forecasting assist with best-seller velocity, reorder points, safety stock

• Partner placements/agreements leveraged for incremental visibility & better unit economics

7) Governance & decision cadence

• Weekly growth meeting (goals → tests → ships → reads)

• Shared test log and KPI heatmap (MER, CAC, CR, AOV, LTV, contribution margin)

• Attribution stance: blended MER as the north star; platform ROAS to optimize tactically

Timeline (pace that prospects care about)

• Months 0–2: Brand DNA → UX build → first content shoots → soft launch

• Months 3–4: Rapid creative testing → first winning patterns → scale switch on Meta/TikTok

• Months 5–6: Omnichannel maturity → Google capture → Snap experiments

• Months 7–9: Retention stack live → LTV +44% in week one → margin buffer grows

• Months 10–18: Category mindshare → sellout cycles → forecasting loop → sustained MER

• Months 19–24: 0 → 18.5M DKK cumulative; seven-figure monthly revenue run-rate with healthy contribution

Results

• Revenue: 0 → 18,500,000 DKK in ~24 months

• Monthly: Seven-figure revenue with strong profit margins

• LTV: +44% lift in week one post retention launch

• YoY growth: +225% while protecting CAC/ROAS targets

Full testimonial

“From 0 to an eight-figure revenue in record time!

We have the pleasure of working with them across every aspect of our business: webshop development, CRO, performance marketing, branding, organic TikTok, email marketing, retention, landing pages, assortment advice, data-driven decisions, and more.

What truly sets these guys apart is their proactivity and commitment. We’re in daily dialogue, and they’re always available with answers and solutions — whatever the challenge. It feels like they’re part of the business.

We never stand still. New ideas and initiatives come daily, 100% based on data or hypotheses from data. That way we constantly learn what returns the best ROAS for the business.

With their help, we didn’t just hit our goals — we broke revenue records year after year and grew 225% YoY.

The team doesn’t just look at the top line. They take a holistic view of our business and KPIs: the prices we pay for new customers across channels, the customers’ lifetime value, and the increase in order sizes — strengthening the bottom line per order.

You can clearly feel their combination of competence and ambition for us as a business. They adjust budgets weekly or even daily, and there are new creatives and angles in the works every day — something is always moving!

Beyond executing performance marketing, they focus on branding us into the brand we want to be. Every action is considered through the lens of what our core customer can see themselves in. You can feel the compounding effect.

There’s no doubt that they always has a finger on the pulse of all activities. We feel 120% confident handing them full responsibility for e-commerce, so we can focus on what we love — including developing our assortment, which will broaden a lot in 2025! This is an approach you’d hardly dare hope for.

These are just our words based on the last couple of years — we look forward to an even wilder time from 2025 onward, with further market expansion and even more growth.

These are just our words based on the last couple of years — we look forward to an even wilder time from 2025 onward, with further market expansion and even more growth.”

— Lisa, Co-founder, By Livi

Winning creative patterns (examples)

• UGC styling: “3 ways to stack today” (hook in first 2 seconds)

• Gifting angle: “Under-300 DKK gifts she’ll wear daily”

• Trust bumpers: quick reviews overlay + real-life wear shots

• Set logic: “Buy the look” bundles to lift AOV without discounting heavily

What we helped with

Client: Comfy Copenhagen
Website: comfycopenhagen.dk

Our role

• Shopify

• Meta Ads

• TikTok Ads

• Paid Social

• Web Development

• Conversion Rate Optimization (CRO)

The Situation

Comfy Copenhagen was looking for a partner in the crowded agency landscape who could truly understand their brand DNA and tone of voice, while also helping them grow beyond their current audience. Dvisionmedia was the perfect match. We entered into a 360° omni-channel partnership with Comfy Copenhagen to optimize their entire digital presence and strengthen their brand identity.

Strategy & Implementation

Web Development & Brand Identity

We developed a new identity and template for their webshop, focusing on:

• Conversion rate optimization

• Increasing average order value

• Attracting new customer segments

The result was a holistic user experience that reflected Comfy Copenhagen’s brand DNA and appealed to both existing and new customers.

Paid Social Strategy

In parallel with the web development, we built a paid social strategy aimed at:

• Increasing lifetime value (LTV)

• Improving conversion rates on existing ads

• Reaching new customer segments We crafted messaging that strongly resonated with Comfy Copenhagen’s ideal customer profile (ICP) and core target audience.

Content Management

We created scripts for new video concepts, graphic material highlighting Comfy Copenhagen’s key ESPs and USPs, as well as lifestyle imagery that showcased the everyday life their customers love.

Through feedback research, we identified what their current customers valued most — knowing that upcoming segments would likely focus on the same themes, though from slightly different angles.

Results

• Return on Ad Spend (ROAS): +1056%

• Average Order Value: +56%

• Traffic Growth: +256%

Client Testimonial

"The results speak for themselves. They are quick to execute and have supported us every step of the way. We would clearly recommend anyone looking to expand through online marketing to work with Daniel and Dvisionmedia."

Conclusion

Through our close collaboration and strategic approach, we helped Comfy Copenhagen achieve remarkable results and establish a stronger market position.