Vargen & Thor — From Swedish success → to Danish market dominance

Vargen & Thor had already become a household name in Sweden. Their next challenge: conquer Denmark.

They needed a partner who could expand their D2C success across borders without losing the authenticity that made them stand out in the first place.


What We Did

1. Researched before launching

  • Studied Swedish data → mapped against Danish consumer behavior

  • Identified the highest-potential segments to target

2. Built a Danish-first webshop

  • Conversion-optimized store, adapted to Danish buyer expectations

  • Preserved Vargen & Thor’s authentic brand DNA 3. Tailored content for cultural fit

  • Crafted messaging and creatives resonating with Danish values and tone

  • Blended branding + performance for consistent growth

3. Tailored content for cultural fit

  • Crafted messaging and creatives resonating with Danish values and tone

  • Blended branding + performance for consistent growth

4. Aggressive omnichannel launch

  • Meta, TikTok, Google, Email campaigns activated in sync

  • Daily testing + iteration to double down on winning strategies

5. Scaled profitably

  • Allocated budgets strategically

  • Built both brand awareness and sales without overspending on CAC


Results

🌍 Successful expansion from Sweden → Denmark
📈 Established strong market share in record time
⚡ Omnichannel dominance across Meta, TikTok, Google & Email
💡 Sustainable growth system built for ongoing scale


Why It Matters

Vargen & Thor’s expansion shows how data-driven execution and cultural adaptation can transform local success into international market leadership.

‹ Sneakerstreet — +398% Growth & +368% Net Profit in One Year

Pilorum — 3,789 leads and 71% lower CPA ›