Case study

The Story

Curated K-beauty retailer started by an esthetician. Early growth came from SEO and community blogs, but Meta ads were unprofitable. Their cart value was too low, and they didn’t leverage UGC well.

Our Playbook

  • Creative Angles: Ran educational ads (“What is double cleansing?”) that pushed bundles.

  • UGC: Micro-influencers showed step-by-step K-beauty routines, boosting AOV by 35%.

  • Meta Ads: Stopped generic product shots. Launched routine-based ads — “$65 full K-beauty starter kit” as TOF hero.

  • Google Ads: Captured searches for “[Brand] serum” → redirected to Soko Glam instead of individual brand sites.

  • Retention: Rewards program with early access to limited launches improved repeat rate by 50%.


Results

  • Scaled from $300K → $3.5M/month in 12 months.

  • Blended ROAS 5.6x across Meta + Google

  • Became the go-to K-beauty distributor in the U.S

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