Jewelry Brand (Affordable Premium)

The Story

Two female founders launched a direct-to-consumer jewelry brand focusing on transparency and sustainable gold. At ~$90K/month, they were stuck: ads looked like every other jewelry brand, and their “sustainability” story didn’t convert.

Our Playbook

  • Creative Angles: Pivoted messaging to “affordable luxury that lasts a lifetime.” Anchored around real gifting moments (anniversaries, promotions, milestones).

  • UGC: Real couples gifting pieces → emotional storytelling.

  • Meta Ads: Carousel ads with “from $100 to $10,000” showing accessibility. CTR doubled.

  • TikTok: “Unboxing my first real gold necklace” UGC hit 3M views.

  • Retention: Loyalty program rewarded repeat gifters with engraving offers.


Results

  • Revenue scaled from $90K → $700K/month in 15 months.

  • BOF retargeting hit 12x ROAS.

  • Gifting campaigns now drive 40% of revenue.

‹ Skincare Brand (Indie Clinical)

Case study ›