Cosmetic Brand
Period
12 months
Challenge
Despite strong brand awareness, revenue had plateaued at 14M ARR. Ads were generic, ICP wasn’t nailed down, and the creative strategy was outdated.
Our Approach:
Google Ads & Shopping: We rebuilt campaigns from scratch, leveraging Performance Max with feed optimization to push hero SKUs while layering exact-match keyword campaigns for precise control.
Meta Ads: Introduced angle-driven creatives that spoke directly to pain points (“finally a product that solves X”) and redefined how they positioned themselves against competitors.
Creative Testing: We ran rapid A/B/C creative cycles, testing hooks, formats, and messaging styles weekly — quickly killing underperformers and scaling winners.
ICP Research: Deep-dove into customer profiles, surveys, and competitor reviews to extract objections and desires → then turned them into sharp ad copy and scroll-stopping creatives.
Results
Achieved a consistent 6x ROAS across all channels.
Revenue doubled from 14M → 28M ARR in just 12 months.
Their best-performing creative became one of the most viral ads in the category, driving hundreds of thousands in incremental revenue.
Takeaway
Not just scaling ad spend, but building a paid media machine that doubled the brand in a single year.