Supplement Brand

Period

24 months

Challenge

Started at 50K MRR but struggled with high churn and rising CAC in a saturated niche.

Our Approach

  • Google & Meta Ads: Built full-funnel campaigns with content mapped to awareness stages (education → trust → urgency). Optimized Google Shopping feeds with high-intent keywords.

  • Creative Testing: Identified unique mechanisms (science-backed benefits, transformation stories) and scaled ad angles that crushed competitors.

  • Subscription Model: Introduced a subscription system to drive LTV. Through data, we saw churn spiking at month 3 — so we created a retention playbook

- Free gifts shipped before renewal week.
- Surprise educational content & gifts.
-Personalized win-back campaigns.

  • Result: Turned “3 months and cancel” into 9–12 month subscriber lifespans


Results

  • Scaled from 50K MRR → 800K MRR in 2 years.

  • Cut churn by 42%.

  • Blended CAC stayed flat even as spend scaled 10x.


Takeaway

We didn’t just grow top-line revenue — we built a subscription engine that made LTV explode and kept the brand thriving in a brutally competitive market.


‹ Fitness Gymwear Brand

Cosmetic Brand ›