Pet Brand (Luxury Dog Accessories)

The Story

Modern pet accessories with aesthetic design. Strong Instagram presence, but DTC stuck at ~$100K/month. Ads were too “brand” and not enough “owner-pet emotional.”

Our Playbook

  • Ad Angles: Pivoted from “premium accessories” → “Your dog deserves better.” Emotional resonance drove CTR up 60%.

  • UGC: Real owners showing before/after with cheap vs. Wild One leashes → high conversion.

  • Meta Ads: Storytelling carousels showing “The 3 problems with your current leash” → 5.5x ROAS.

  • TikTok: Viral trend “If your dog could talk…” featuring dogs in Wild One harnesses.

  • Retention: Subscription for essentials (poop bags, treats). LTV doubled


Results

  • Revenue scaled from $100K → $950K/month in 9 months.

  • CAC dropped 42%.

  • Subscription churn reduced by 50% with surprise “dog birthday” boxes.


‹ DEALFLOW

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