Sustainable Household Brand (Refill Tablets)

The Story

Eco-friendly cleaning products in refill tablets. They had Shark Tank buzz but plateaued at ~$150K/month. Ads leaned too much into “eco-friendly” without showing performance.

Our Playbook

  • Creative Angles: Hero hook = “Would you pay to ship water?” → positioned competitors as wasteful.

  • UGC: Moms and eco-conscious creators showed how tablets dissolve at home → cheap, visual, viral.

  • Meta Ads: Split testing between “save the planet” vs. “save money.” Money-saving angle won by 2x.

  • Snapchat: Household hacks series crushed among younger eco-conscious buyers.

  • Retention: Subscription + build-your-own-bundle kept AOV high. Rewards program boosted repeat by 30%.


Results

  • DTC scaled from $150K → $1.7M/month in 12 months.

  • ROAS 7.2x across Meta + Snap.

  • Subscription revenue = 60% of total.

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