Skincare Brand (Uni Girl)

The Story

Founded by a university student who started making natural skincare products in her dorm room, the brand grew organically through word of mouth. But after some early traction, growth plateaued. At 300K SEK/month, they couldn’t profitably scale. Paid ads drained cash, CAC was sky-high, and they lacked a clear brand voice.

Our Playbook

  • Market research: We surveyed their customers and found they didn’t just care about “hydration” — they wanted science-backed anti-aging that was still natural.

  • Creative testing: We built a content engine producing 50+ new creatives monthly. Hooks like “The skincare formula your dermatologist actually approves” crushed performance.

  • Google Ads: We rebuilt their PMax campaigns, optimized feeds, and broke out hero SKUs with exact-match keywords.


Results

  • Scaled from 300K → 3.5M SEK/month in 10 months.

  • ROAS stabilized at 6.2x, even as spend scaled 8x.

  • One TikTok ad went viral and drove 50.000+ USD in sales in 45+ days

‹ Skincare Brand B

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