Creatine Supplement Brand

The Story

Two friends launched a creatine supplement brand out of their garage. Their vision was clear: create a clean, pure, and science-backed creatine product that athletes could actually feel working.

Two friends launched a creatine supplement brand out of their garage. Their vision was clear: create a clean, pure, and science-backed creatine product that athletes could actually feel working.

At first, momentum was strong — they hit 20–30K MRR through organic buzz and micro-influencer shoutouts. But soon growth plateaued. The creatine market was crowded, CAC kept rising, and churn was brutal: most subscribers canceled after 3 months. They needed a partner to turn a promising side hustle into a scalable performance brand.

Our Playbook

• ICP & Market Research

  • We surveyed athletes, gym-goers, and competitors’ reviews.

  • Found the key driver wasn’t “general health” — it was daily strength, recovery, and performance gains.

  • Messaging shifted from “pure creatine” to “hit new PRs faster, recover quicker, and never waste a workout.”

  
  

• Paid Ads Engine

  • Google Ads: Rebuilt with Performance Max + Shopping, targeting high-intent keywords like “best creatine monohydrate” and “creatine for strength gains”.

  
  

• Meta Ads: Built a full-funnel system:

  • TOF: Education ads → “Why most supplements don’t work — and why creatine does.”

  • MOF: Social proof from athletes/testimonials.

  • BOF: Scarcity/urgency offers → “Claim your 1st-month supply before it sells out again.”

  
  

• Creative Testing

  • Weekly sprints: 20-30+ variations tested every 7 days.

  • Best hook → “Stop wasting money on overpriced supplements — just take creatine.” → hit 9x ROAS.

  
  

• Subscription Model Optimization

  • Identified massive churn at month 3.

  • Added surprise retention gifts (shaker bottles, gym towels).

  • Sent exclusive workout & recovery guides timed before renewal.

  • Personalized win-back flows via email/SMS.

  
  

• Retention & LTV

  • Introduced bundle upsells (creatine + electrolytes + pre-workout).

  • AOV boosted by +45%

Results

• Scaled from 50K MRR → 800K MRR in 16 months.

• Reduced churn by 42%.

• Average subscriber lifespan jumped from 3 months → 10+ months.

• Blended CAC stayed flat even as ad spend scaled 12x.

Key Takeaway

By combining performance-driven paid media with retention-focused subscription engineering, this creatine brand didn’t just scale — it built a recurring revenue machine that turned churn into loyalty and MRR into explosive hypergrowth