Skincare Brand C

The Story

Skincare Brand C was founded by a young couple who both worked at some of the largest skincare companies in the world. After years behind the scenes, they saw the same problem over and over again: big brands focused on marketing buzzwords, but ignored people with sensitive, stressed-out skin.

Frustrated, they quit their jobs and started formulating their own line — simple, science-backed serums and creams designed specifically for sensitivity and redness. The products worked. Friends and colleagues raved about them.

But despite their industry background, they had no real DTC experience. They relied on Instagram giveaways and word-of-mouth, barely scraping $15K/month. Their Shopify store looked amateur, and they couldn’t profitably run ads. They had the right products — but no growth system.


Our Playbook

  • Website Overhaul

    • Rebuilt Shopify from the ground up with conversion-focused design.

    • Added bundles like “Sensitive Skin Starter Kit” → boosted AOV by 40%.


  • Creative Angles

    • Tested 25+ angles every week across platforms

    • Breakthrough angle: “How to fix stressed, sensitive skin in 7 days.

    • This ad alone brought in thousands of new customers and became their flagship creative.


  • UGC & Influencers

    • Built a micro-influencer pipeline (20–50K followers).

    • Weekly fresh UGC kept retargeting ads sharp and authentic.

    • Real testimonials beat polished studio ads 5:1 in performance.


  • Paid Ads Engine

    • Google PMax + Shopping captured high-intent buyers searching “best serum for sensitive skin.

    • Meta Ads scaled with proof-driven creatives at each funnel stage.


Results

  • Revenue grew from $15K/month → $200K/month in just 9 months.

  • Retargeting campaigns hit 18x ROAS.

  • Flagship bundle turned into a seven-figure SKU on its own.

  • Their growth story was featured in a national business magazine as one of the fastest-growing skincare startups in Europe.


Key Takeaway

By combining insider product expertise with a world-class paid ads system, this young couple transformed from ex–big brand employees into founders of a multi-million dollar skincare startup in under a year.

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