Cosmetic Brand A

The Story

A premium cosmetics brand with 6M ARR but flatlining. Their ads looked like every other player’s: polished product shots, generic “shop now” CTAs. They had scale but not efficiency.

Our Playbook

  • Angle wars: Ran creative battles between luxury positioning, affordability messaging, and science-backed storytelling. Science-backed won by a landslide.

  • Google + Meta synergy: Google Shopping dominated branded terms, while Meta creatives built demand among cold audiences.

  • ICP work: We redefined their ideal buyer around self-expression, not just beauty.


Results

  • ARR 2.5x from 6M → 15M in 12 months.

  • Consistent 6x blended ROAS at scale.

  • Ads became so effective that competitors copied their creatives.

‹ Jewelry Brand A

Skincare Brand C ›