Accessory Brand

Challenge

Already at $2M MRR, but flatlining. Paid ads hit diminishing returns, CAC creeping up.

Our Approach

• Deep Market Research: We dissected competitors’ angles, reviewed 1,000+ customer comments, and found 3 emotional triggers buyers kept referencing — then built campaigns entirely around them.

• Ad Creatives: Scaled dozens of variants across formats (UGC, cinematic ads, meme-style content) to dominate feeds.

• Google Shopping + Pmax: Optimized feed images, titles, and product groupings. Broke out high-margin SKUs into dedicated campaigns.

• Funnels: Built cross-sell + bundle offers that boosted AOV by 35%

Results

• Scaled from $2M → $7–8M MRR.

• ROAS held steady at 4–5x despite spend scaling massively.

• The brand became the undisputed category leader, outspending competitors without losing efficiency.

Takeaway

Even at scale, the right creative engine and funnel optimization can unlock another level of explosive growth.