Fitness App

Period

24 months

Challenge

Started at 10,000 users and 3K MRR. Low retention, struggled to stand out in a saturated app market.

Our Approach

  • Meta & TikTok Ads: Built scroll-stopping video ads showing real user transformations. Focused on FOMO (“don’t be the only one not using this app”).

  • ICP Mastery: Identified 3 distinct user segments (new gym-goers, weight loss seekers, performance athletes) and created segmented creative funnels.

  • Retention Fix: Saw massive churn after first 30 days. Built push notification + email system with progress milestones, rewards, and surprise gifts.

  • Community Layer: Added UGC, ambassador campaigns, and weekly challenges to keep users engaged.


Results

  • Exploded from 10,000 → 400,000 users.

  • Revenue scaled from 3K MRR → 120K MRR in 2 years.

  • Became one of the most recognized fitness apps in its niche.


Takeaway

By combining paid acquisition with retention-driven product strategy, we scaled not just installs, but real revenue growth and community stickiness.

‹ Creatine Supplement Brand

Accessory Brand ›